Marketing Business Analyst

Location: Madison, Wisconsin
Sector: Accounting & Finance
Employment Type: Permanent
Job ID: 39753
Date Added: 07/17/2024

Our client is an organization in the Madison area looking for a Marketing Business Analyst. Our client is looking for someone with 3+ years of business analyst experience, strong leadership skills, and ability to prioritize. This company offers growth opportunities, a hybrid work environment, and a fun office environment that welcomes dogs, summer Fridays and so much more!


The salary range for this position is $60-80k.


The Marketing Business Analyst will be responsible for, but not limited to, the following:



  • Support the organization with accurate and reliable analytic support.
  • Manage customer and prospect database including data integrity and data entry standards.
  • Internal expert in direct marketing disciplines to monitor and forecast revenue.
  • Provide timely, accurate and insightful analysis, reporting, and presentations.
  • Analyze external and internal customer data.
  • Provide analysis of customer buying activity as needed for marketing.
  • Provide market and customer insights to support key strategic questions and initiatives.
  • Responsible for tracking, reporting and analyzing the performance of marketing activity.
  • Coach team members on data integrity and reporting.
  • Ad hoc projects as needed.



The Marketing Business Analyst will possess the following:




  • Bachelor’s degree in finance, business or closely related field.
  • 3+ years of business analyst experience.
  • Strong leadership skills with a positive presence.
  • Strong drive and sense of urgency.
  • A self-start, ability to work both independently and cross functionally.
  • Experience with Sage 100 and Seradex preferred.
  • Excellent written and verbal communication skills.


Equal Opportunity Employer

The compensation philosophy reflects the Company’s reasonable expectation at the time of posting. Actual compensation is influenced by a variety of factors including, but not limited to skills, experience level, and overall qualifications. This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.

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